![]() ![]() Each chapter in this book will start with a discussion about current (or sometimes past) events and revisit it at chapter’s end-to “bring home” the concepts in play. This leads us to the topic of this chapter, an introduction to the world of making decisions, processing information, and understanding behavior in markets -the world of economics. “Economists love nothing better than when deep and liquid markets operate under conditions of perfect information,” says Jessica Irvine, National Economics Editor for News Corp Australia. Whether they read the reviews or just check the ratings, it's unlikely for Americans to make many significant decisions without these information streams.Īs you will see in this course, what happens in economics is affected by how well and how fast information disseminates through a society, such as how quickly information travels through Facebook. Streams, sponsors, and social media are altering the process by which we make choices, how we spend our time, which movies we see, which products we buy, and more. Despite the lack of perfect information, we still make hundreds of decisions a day. ![]() Economists call this “imperfect” because we rarely have all the data we need to make perfect decisions. To post or not to post? Every day we are faced with a myriad of decisions, from what to have for breakfast, to which show to stream, to the more complex-“Should I double major and add possibly another semester of study to my education?” Our response to these choices depends on the information we have available at any given moment. ![]() Information Overload in the Information Age ![]()
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